The revenue vs consumer harm tradeoff here is pretty telling. Meta's internal KPIs prioritizing revenue protection over user safety shows how platfrom incentives can get misaligned at scale. If they're making $7B+ from questionable ads, that's significant enough to influence business decisions. Regulators might need to step in since market forces clearly aren't solving this.
Yea this may be one of those cases where regulation has to step up. Hard to envision a perfect solution here though. Maybe some kind of shared liability where if the product isn't served the users are refunded? Some sort of verification system that advertisers have to sign up for? The nightmare scenario is the EU or other governments getting to define what a scan is on a per geography basis, makes it more expensive/worse for everyone
The revenue vs consumer harm tradeoff here is pretty telling. Meta's internal KPIs prioritizing revenue protection over user safety shows how platfrom incentives can get misaligned at scale. If they're making $7B+ from questionable ads, that's significant enough to influence business decisions. Regulators might need to step in since market forces clearly aren't solving this.
Yea this may be one of those cases where regulation has to step up. Hard to envision a perfect solution here though. Maybe some kind of shared liability where if the product isn't served the users are refunded? Some sort of verification system that advertisers have to sign up for? The nightmare scenario is the EU or other governments getting to define what a scan is on a per geography basis, makes it more expensive/worse for everyone