The Leverage

The Leverage

First Access to OpenAI's Video App: Why This Launch Actually Matters

The new TikTok for AI videos is here, and scrolling through synthetic content of yourself hits different than you'd expect

Evan Armstrong's avatar
Evan Armstrong
Oct 01, 2025
∙ Paid

Yesterday, OpenAI launched its Sora app and I got access. The application is a vertical video feed, similar to Instagram Reels or TikTok, where short-form videos are summoned with each flick of the thumb. However, every video in the feed is AI generated. OpenAI’s technological prowess here is remarkable—I can’t believe the quality of the videos. While s…

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